ADHIKARA. Leveraging Nation Branding Strategies to Amplify Creative Exports: A Managerial Perspective on Global Soft Power and Cultural Commodity Value. Smart International Management Journal, [S. l.], v. 3, n. 1, p. 36–47, 2026. DOI: 10.70076/simj.v3i1.174. Disponível em: https://heijournal.id/index.php/simj/article/view/174. Acesso em: 22 may. 2026.