ADHIKARA. “Leveraging Nation Branding Strategies to Amplify Creative Exports: A Managerial Perspective on Global Soft Power and Cultural Commodity Value”. Smart International Management Journal 3, no. 1 (March 20, 2026): 36–47. Accessed May 22, 2026. https://heijournal.id/index.php/simj/article/view/174.