Vol. 2 No. 2 (2025): June, 2025

Articles

• Analysis Of Marketing Mix Strategies In Creating Purchase Interest Among Consumers Of Bah Butong Tea From PTPN IV

  Ananda Fitriani Dewi Nanda, Siti Nurfadilla Nst, Tika Nirmala Sari, Ratih Anggraini

  1 - 14

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  Abstract views: 387, downloads: 127 DOI : https://doi.org/10.70076/simj.v2i2.53
  

• The Transformation of Modern Markets into Digital Markets A Case Study on MSME Actors in Gunungsitoli City

  Nov Elhan Gea, Odaligoziduhu Halawa

  15 - 25

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  Abstract views: 73, downloads: 74 DOI : https://doi.org/10.70076/simj.v2i2.69
  

• Sustainability Management and Financial Performance: An Analysis of the Impact of ESG (Environmental, Social, Governance) Implementation on Profitability and Company Value in Emerging Markets

  Tata Putri Salsabila, Intan Septiana Hadi, Muhammad Esa Saputro Priyono

  26-41

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  Abstract views: 10, downloads: 6 DOI : https://doi.org/10.70076/simj.v2i2.85
  

• Transformation of Digital Leadership Paradigms in Mitigating Operational Risks and Accelerating Labor Productivity within the Financial Services Sector

  Anida Nur Afita

  42-52

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  Abstract views: 21, downloads: 8 DOI : https://doi.org/10.70076/simj.v2i2.160
  

• The Influence of Entrepreneurial Skills, Business Experience, and Social Media Support on Entrepreneurial Success in Medan City

  T. M. Adry Ryan

  53-64

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  Abstract views: 14, downloads: 3 DOI : https://doi.org/10.70076/simj.v2i2.163